AVA
“Fashion is not only expression, it’s protection. This streetwear collection redefines urban dressing for women, fusing style and confidence in every garment. Because on the streets, confidence is also designed.”
AVA was born as a joint project with my partner Angélica Villamil, driven by the need to address a social problem that we live daily: street harassment and gender inequality. Although we cannot eradicate this reality, we seek to provide a solution that helps to mediate it.
Our proposal is a streetwear collection designed to provide security without sacrificing style. We use resistant materials, incorporate hidden pockets and add a removable chip that allows you to share your location with someone you trust. All of this is fused with a unique design, so that every woman feels not only comfortable and authentic, but also more secure in her day to day life.
Reasearch flipbook
A creative and investigative analysis was developed with the objective of understanding in depth the problem addressed. This allowed us to define the appropriate means to be used and to build an aesthetic proposal coherent with the project’s approach.
After the analysis, we decided to make streetwear garments with resistant materials and a structure that would be difficult to remove in case of an attack. The main value proposition of our garments is the integrated hidden pocket that each one has to hide a tracking chip that will give your location in real time to the person of your choice, it will not be recognized by the naked eye and will be difficult to locate.
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