loader image

Portafolio

AUTOPOIETICA

“Autopoietica” is a collection of erotic lingerie inspired by Mon Laferte’s album of the same name. This album, loaded with symbolism, strength and sensuality, addresses themes such as the autonomy of the body, love, eroticism, religion, family and identity from an intensely personal and feminine point of view. Mon sings about desire as an act of creation, about the body as a territory of power, and about language as a way of rewriting oneself.

From this sound and visual narrative, the collection proposes a reinterpretation of lingerie as something more than an intimate garment: it becomes a tool for expression, empowerment and self-enjoyment. The pieces celebrate the sensual, the vulnerable, the wild and the sacred of the female body.

Autopoietic is an erotic manifesto in the form of transparencies and textures. A collection that not only dresses, but also inhabits.

Research was conducted on Mon Laferte’s life and the experiences that influenced the creation of Autopoiética, her most experimental album. Unlike her previous albums, in this one she mixes genres such as cumbia, electronica, rock and even opera, exploring new forms of expression. Then, each song was analyzed at the level of lyrics, melody, genre and visual proposal, which allowed building a solid conceptual basis for the development of the collection.

OBEJCTIVES OF THE COLLECTION

BRAND OBJECTIVE

To create a lingerie brand, mainly erotic, aimed at women between 20 and 30 years old, that allows them to feel confident, sensual and empowered. My proposal will focus on quality, design and experience, positioning us as a desired and reliable brand in the market.

PRODUCT OBJECTIVE

To launch a lingerie line that prioritizes women’s wellbeing, combining affordability with high quality standards. The garments will incorporate rhinestones as an added value, adding a touch of sophistication and distinction to each design.

COMUNICATION OBJECTIVE

Transmit the value of the product through various digital channels, using a sensual, empowered and free woman as the brand image. The goal is that our customers identify with this figure, connect with their own sensibility and feel inspired to choose our garments.

PRICE OBJECTIVE

Establish an affordable price range for the selected niche, ensuring that product quality is not compromised. Based on market analysis and competition, prices will range from $50,000 to $250,000 per garment, balancing value, design and exclusivity.

TUL

Weight: 90 g/m2

Composition: 100% polyester

Texture: Soft, lightweight and drapey

SUPLEX

Weight: 633 g/m2

Composition: 80% Polyester – 20% Spandex

Texture: Soft and cool

CUERINA

Weight: 195 g/m2

Composition: 94% Polyester – 6% Elastane

Texture: Stiff