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Portafolio

MONARCH

This leather goods and footwear collection was developed in collaboration with Angélica Villamil, based on an in-depth analysis of macro and micro trends using the WGSN tool as the main source. We explored two key macro trends, breaking them down to arrive at an aesthetic that not only responds to cultural and technological changes, but also connects with a specific type of consumer.

In a world where the boundaries between the physical and digital are blurring, this proposal is inspired by the intersection of emerging technology, artificial intelligence and sensory exploration. Generation Z, with its strong link to the digital and its need for authenticity, drives this visual and conceptual narrative. Elements such as weirdcore, aesthetics of the absurd, electric iridescent colors, hyper-haptic textures and shapes inspired by digital nature and fantastical floral art bring to life a collection that fuses the tangible with the imaginary.

We sought not only to innovate in aesthetic terms, but also to connect with contemporary values such as diversity, sustainability, personalization and self-expression. The result is a collection that dwells between physical comfort and digital fantasy, offering pieces that generate an immersive and emotional experience.

Research focused on current trends in jewelry and leather goods. WGSN was used as the main tool to identify macro and micro trends, complemented with surveys directed to the target segment. This analysis allowed us to understand the preferences, lifestyles and consumption habits of the selected niche, thus facilitating the development of coherent proposals aligned with the current market.

Flat drawing of the chosen bag to be manufactured